The Team
Product Designer
Me
Head of Design
CEO/Founder
Senior Software Engineer
Brand Designer¹
The Client
The Two Front platform connects orthodontists, dentists, and patients to streamline Invisalign services.
The Tools
Figma
Asana
BACKGROUND
There is a right way to straighten teeth, but a lot of wrong options
Mail order aligners offer patients a cheaper and faster alternative to metal braces or Invisalign. What mail order aligner companies don’t tell patients, is that in person check ups are an important part of moving teeth correctly. Jaw misalignment and gum erosion go untreated without an orthodontist inspecting teeth in person.
The convenience of mail order aligners has turned patients away from in person orthodontist care. Two Front’s goal is to create a hybrid experience to reduce the amount of in person office visits by partnering with dentist offices . This is made possible by a virtual platform where orthodontists can review oral scans, communicate with patients, manage appointments, and much more.
Competition
Mail order aligners
Pros
Patients can complete their entire treatment virtually
- Costs half as much as Invisalign or metal braces
- Treatment plan is shorter than Invisalign or metal braces
Cons
Without in person check ups, patients are at risk of jaw alignment issues and gum erosion going unnoticed
- Patients are solely responsible for their treatment plan being executed correctly
Competition
Metal Braces
Pros
Can address all dental issues with jaw, gum, and over crowding
- Patients do not have to remember to wear and manage aligners
- Less expensive than Invisalign
Cons
Patients do not like the look of braces
- Takes longer than aligners
users
Orthodontist
Went to school for a decade studying how to straighten teeth properly through metal braces and Invisalign
Pain Points
Has a hard time competing with mail order aligners because they are cheaper and faster
- Believes that mail order aligners are unsafe
Dentist
Owns their own dental practice and is always looking for additional revenue sources
Pain Points
Sees patients that would benefit or are interested in teeth straightening but does not have the offerings at their practice
Patient
Is not happy with their teeth and is looking to improve their smile
Pain Points
Has heard horror stories about mail order aligners being unsafe
- Isn’t interested in the price and inconvenience of metal braces
ideation
Problem
Goal
Lost revenue opportunity
Dentists have patients who want Invisalign but they do not offer it at their practices
Revenue opportunity
Partner dentist offices with Two Front orthodontists and provide an additional source of revenue
Unsafe
Mail order aligner patients are not getting their teeth inspected in person causing jaw misalignment and gum erosion
Safety
Provide patients with a safe and effective teeth straightening experience
Inconvenient
In person teeth straightening solutions require regular appointments that are time consuming
Convenience
Create a hybrid experience that reduces the number of in person appointments
exploration
Convenience
Revenue opportunity
Dashboard
A dashboard for orthodontists and dentists with metrics about revenue forecasting and conversions . Also used to manage tasks and patient appointments.
exploration
Safety
Convenience
Oral Health Scans
Orthodontists review oral scans that are uploaded by patients. If needed, the orthodontist can schedule an in person check up.
exploration
Convenience
Revenue opportunity
Booking
Patients who are interested in teeth straightening can book an appointment with an orthodontist via a tablet in their dentist’s office.
high fidelity
After showcasing these designs at conferences and networking events, the Two Front team secured $3.5M in seed funding.
